We’ve always been uncommon, but we haven’t always been (un)Common. Ten years ago, we started an agency known as 360Partners, with a focus on digital marketing driven by data, not hunches or guesswork. Now, we’re proud to announce that 360Partners has become (un)Common Logic. Why did we change our name? Over the last 10 years, we’ve heard from our clients and partners that our previous name didn’t fully capture what set us apart:
  1. The tireless pursuit of optimization
  2. A meticulous approach to understanding data
  3. Authentic client service based on transparency and integrity
The sophistication and complexity of the digital marketing landscape means hunches and cookie cutter plans simply won’t work. Success calls for a commitment to diligently seeking ways to optimize digital marketing down to the last detail. It calls for strategic thinking and tactical execution based on rigorous analysis of data, transparency and integrity. It calls for a different approach. An uncommon approach. We’ve heard, time and again, that that’s who we are and what we do. It’s what makes us different in our industry. It’s why we wanted a name and visual identity that more fittingly told the story of what we’re all about. Our industry has changed and evolved quite a bit over the last 10 years, and as of today, so has our name. But one thing hasn’t changed: Our relentless commitment to integrity, transparency and uncovering the unexpected in digital marketing data so we can solve even the toughest business challenges. We’re looking forward to many more years, and many increasing returns, with you. Sincerely, The (un)Common Logic Team