Celebrate good times, come on…it’s a celebration! (For those of you not familiar with Kool and the Gang’s party anthem, keep reading and all will be revealed.) At (un)Common Logic, we’re all about celebrating each other. From shout-outs in our weekly team meetings to everyone voting on team of the quarter awards, we want to celebrate each and every teammate and their accomplishments…and the peak of celebrating each other comes at the end of each year when we award The Sydneys!
What Are The Sydneys?
The Sydneys are our kudos to the six employees who most represented each of our core values throughout the previous year. The entire company votes for each other and 2023 was the fifth year we have presented these coveted awards.
Why Are the Awards Called The Sydneys?
The Sydneys are named after Sydney Sheedy, a former employee who started as an analyst and through hard work, consistently embodying the values, and a commitment to leading with value became a senior account manager before suffering a debilitating medical emergency. Sydney’s countless contributions to her teammates, her clients, and to (un)Common Logic’s culture are the reason we named the awards after her.
Sydney told us, “I used the core values as a baseline for what I would be doing if I owned the company…[I would ask myself] if I were the owner would I still be doing the things that I was doing and would I still be doing them the way that I was doing them? Those core values gave me two things: a sense of pride, like this is mine and I helped to make it, and it also gave me power because I knew that I could affect change in the organization. If there was something that wasn’t working right or something that could be improved or I just had a good idea, I knew I could talk with somebody about it and we could make it happen.”
How Are The Sydneys Awarded?
Not only does each employee vote for the teammate whom they feel best represented each value, the ballot also includes space for brief comments on why and how their choice represented that value.
Before unveiling the winners, our CEO shares a curated selection of comments related to the runners-up with the entire company. It’s uplifting to hear about the notable contributions and qualities that stood out among our talented team. Each year, we see a multitude of deserving runner-ups, highlighting the fact that our core values serve as the guiding North Star for all our dedicated employees.
Awesome. So Who Won The 2023 Sydneys?
So, without further ado, here are the (un)Common Logic 2023 Sydney Award winners:
Do What It Takes to Deliver Excellent Results
Winner: Ashlee Andres
A ten-year veteran at (un)Common Logic and a data aficionado, Ashlee’s teammates said things like, “Ashlee gives her all in everything she does, whether it be account work, hood pops, or internal projects. She holds herself and her work to a high standard, which leads her to consistently deliver excellent results and encourages those around her to do the same.”
Communicate Directly and Honestly
Winner: Donna Lagow
An integral part of the (un)Common Logic team since 2013, Donna is our data and determination superstar! “Donna does not shy away from communicating with clients or teams. She always lends her tips/tricks such as: remembering that the root of change, growth, and progress is direct and honest communication. She approaches these difficult situations from a place of care, partnership, team, and a desire to grow/learn. Thank you for all your help and honesty!”
Have the Right Attitude
Winner: Juan Izquierdo
At four years in, Juan is our Godfather of SEO. He brings a real positive presence to the team and the clients. In Juan’s case SEO could also mean Someone Exemplifying Optimism! “Juan ALWAYS keeps his cool and his cool demeanor makes it so easy to stay calm in fire situations. Juan has countlessly turned a fire into a small issue and I would say that he ALWAYS ALWAYS has the right attitude. I have never in my 3 years of working here seen this man stressed, upset, or not smiling despite his workload. Juan definitely deserves the reward and I want him to know how grateful we are for him!”
Do What You Say You’re Going to Do
Winner: Zach Cohen-Ford
Two+ years with us and we can always count on Zach, Mr. Reliable. Our resident game master is always present for our team and our clients. “Zach is an amazing teammate to have on any account. He consistently delivers on commitments, demonstrating reliability and trustworthiness at every turn. You can always depend on him and I love having him on my team as much as the clients do.”
Do the Right Thing
Winner: Angelina Glass
Since 2021 Angie has been bringing her fearless marketing magic to our team and clients! Angie conducts herself with integrity and concern for others. Her teammates shared, “Angie treats every client’s business like it’s her own and demonstrates the highest level of responsibility and accountability. She always strives to do right by her clients and teams, and I admire her greatly for it.”
Always Learn and Try New Things
Winner: Cameron Knight
In Cameron’s two years at (un)Common Logic, he is always trying new techniques and presenting his learnings to the team. Cameron happily shares his knowledge and new tips to give his clients the best experience. “Cam is a learning machine and serves the team constantly with his many learnings. On top of being most likely to activate an AI takeover of the world, Cam is most likely to teach you something new, as he applies new learnings both in his account work and for larger internal projects that benefit the agency.”
There you have it – congratulations to all of the 2023 Sydney award winners! We know 2024 is going to be full of more reasons to celebrate (now you can add that to your party playlist if it isn’t already on there)!
Do these sound like people you’d like to work with? Come join our team or contact us to talk about our (un)common approach to digital marketing and how it can help grow your business!