why we're uncommon / Case Studies / PPC: Drove 14K Increase in Leads at Reduced CPL for Medical College
PPC: Drove 14K Increase in Leads at Reduced CPL for Medical College
Account structure and continuous testing were key to delivering leads for this medical college.
45% increased leads
26% increased spend
13% decrease in cost-per-lead
This medical college was grappling with an increasingly competitive landscape and changing user behavior. Could we use paid media to generate leads for this school with its many degree offerings?
- Structure account to focus on optimally matching users
- Continuous landing page testing on both desktop and mobile to meet users where they were
- Incorporate end-to-end lead data to improve overall efficiency of lead program
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