Digital Marketing Analyst
What is your background?
Born and raised in Houston, I moved to Austin to attend the University of Texas, where I studied economics and philosophy. I have always been very curious of the world around me and wanted to know the “why” behind everything. My passions include music (listening and creating), sports (watching and playing), and enjoying the natural world.
What are your responsibilities at (un)Common Logic?
I monitor account performance on a daily basis and conduct analyses to determine areas in need of improvement and opportunities for growth. My work involves getting to know the client’s business and industry in a way that allows me to use the full context to get the best results. If you need to sell scarfs in the middle of the summer in Texas, I’m the guy who will not only make it happen, but will also do so in the most cost-effective way.
What's your favorite thing about working at (un)Common Logic?
My favorite thing about working at (un)Common Logic is, without a doubt, the people I get to work with. The culture that has been cultivated here is robust, inclusive, and nurturing. Asking stupid questions has never been easier and getting helpful answers has never been more customary. We are not afraid to laugh at ourselves, yet we still get the job done right every time. There is a wonderful balance to be found here between work and play that renders one grateful and relieved.
What's the most challenging aspect of your job?
The most challenging aspect of my job is the variety of circumstance that comes with different clients, each of which require their own unique approach to digital marketing. What worked for one account could be a dead end for another, so you have to stay on your toes and learn the game you’re playing for each client.
What makes Austin special?
Austin and its surrounding areas provide the most seamless balance of city and nature that Texas has to offer. It has a creative and passionate population that allows you to experience exceptionalism in art, food, and more on just about every corner. The river and creeks are too good to be true with their cool and clear waters, and the hills are big enough to make you doubt that you’re in Texas (even if this confusion only lasts half a second). Overall, it has not been difficult to make a home of Austin.
What makes you (un)Common?
I have taken more pictures of birds than you have. That’s a guarantee. During the pandemic while the world was paused and the streets were quieter, I took an interest in birdwatching. Hit my line at the end of the year to get my total species count. No, I’m not doing a Big Year. Are you? Just wondering…