Our (un)Common Ecommerce SEO services deliver consistent SEO revenue growth

Our internally tested SEO best practices and hyper focused approach help drive the right traffic (target audience) that will help your business grow by appearing prominently in search engines (

Google

/ Bing / YouTube /

Amazon

/ Etsy / Ebay / Walmart) and large language models like ChatGPT, Claude, Gemini (Bard), Deepseek, Perplexity, and other niche LLMs.

Our ecommerce SEO agency focuses the ecommerce SEO strategy on appearing in universal search (blue links), showing your product in the organic shopping section through

Google Merchant Center

optimizations, through showing your products for local searches (Google Business Profile), and appearing on the image carousels on the SERP. Also, we help clients optimize their products on other third party platforms like

Amazon

, Etsy and Ebay as well.

Our ecommerce SEO services focus on increasing

visibility

to drive revenue from organic traffic. Competitors on the other hand, focus on top of the funnel traffic that doesn’t really amount to any significant amount of business value.

With our ecommerce SEO services, we use tools in uncommon (pun intended :)) ways. For example, we leverage the Google Merchant Center information to trigger automatic actions when inventory is too high for a specific product (to help bring the inventory down, trigger email campaign draft for

marketing team

to review). Also, we trigger specific actions when inventory is too low (email the people who order the products as soon as possible).

We use AI to help with content creation based on the clients’ brands’ voice. One of our favorite ways to do that is to download all the CEOs’ LinkedIn posts and create a custom GPT on their way of communicating and brand voice. Then, we have an AI that creates content based on quantitative

data

. Afterwards, we ask the AI to re-write the content based on the GPT created with the style/form/brand voice from the CEO so that the content is almost ready to publish, while still supporting the ecommerce SEO strategy.

Also, in terms of automation, we use it to export key data points from multiple different SEO tools like Google Search Console, Semrush, Ahrefs, Screaming Frog, and Google Analytics so that we can analyze performance trends. Also, we use these SEO tools to find opportunities and provide insights to help your

company

reach your revenue goals. Finally, we use automation tools to help our clients implement ecommerce seo tactics on their websites.

Yes! See below all our SEO case studies:

• Spark Energy, a prominent utilities company, experienced a 164% surge in conversions thanks to the innovative strategies implemented by (un)Common Logic’s SEO services.The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.Results from our SEO Services: Our(un)common SEO approach helped Ten Percent Happier see a significant increase in traffic and clicks (non branded clicks by 88%).(un)Common Logic’s SEO experts boosted visibility, traffic, and organic conversions (+23% YoY) for this B2C client in the energy industry.Our uncommon SEO services team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue (+171%) and non-branded clicks (+41%).(un)Common Logic’s SEO expertise increased Organic Revenue by $320,000 in one quarter.See the results from our SEO Services: Combined SEO & PPC Efforts led to +1,000% ROI for B2B Construction CompanySEO Case Study: Improved CTR Over 100% Through Increased Keyword Visibility During Site MigrationAt scale SEO strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implementedResults from our SEO Services: Our SEO team helped this B2B SaaS startup client improve their keyword position to rank on page 1 within 60 days of onboarding.

  Working on a two-month deadline, our SEO team’s technical audit and other recommendations ensured this B2B construction client’s website relaunch led to significantly increased traffic and conversions.

  See the results of our SEO Services: Implementing a consistent content strategy, along with technical optimizations, resulted in a 136% increase in traffic for this niche B2B company.

  Our SEO Services in action: More Than Doubled Organic Sessions & Users During Full Site Redesign & Migration

  SEO Team Results: Increased Organic Clicks 29% & Average Position 12% in 2 Months

  Results from our SEO Services: Grew Organic Pipeline Revenue by $19M in First Year

  SEO: Drove a 58% Increase in Website Visits for a Local Retailer

  SEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform

  How the (un)Common SEO team helped a client get more leads from a site relaunch, tripling organic leads and conversion rate

  Results from our SEO Services: SEO driven leads increased from 155 to 772, growing by almost 5 times within a quarter

It depends on the goal of the client and the opportunities each individual website has.

Some clients need a

website

migration to improve their organic visibility performance. Here are some results from our SEO services of how we help our clients with technical SEO migrations:

• • Ecommerce SEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New PlatformOur SEO Services in action: More Than Doubled Organic Sessions & Users During Full Site Redesign & MigrationSEO Case Study: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration

Other company websites need to implement a robust internal linking strategy to improve their SEO performance. Here are some SEO results from our services from implementing a strong internal linking strategy:

The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.

Results from our ecommerce SEO Services: Internal linking strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implemented

Paid search advertising attracts customers quickly, in numbers that scale with ad spend. SEO requires an upfront investment, but over time, customer acquisition costs for organic search shrink significantly. Additionally, SEO builds positive brand associations that help boost results for paid search efforts.

SEO can have a direct effect on ROI if your site is ranking well for search terms that indicate a strong intent to buy. However, SEO’s impact on your bottom line goes beyond reaching the immediate buyer. (un)Common SEO positions your site as a clear choice for search queries at many stages of the customer journey, improving user engagement and conversions while increasing the number of candidates for channels like retargeting.

SEO doesn’t just optimize your website; it optimizes the potential return on your website investment in organic search visibility and interaction. Trying to grow your company on a lean marketing budget? SEO helps prioritize strategies and tactics that enhance your visibility for your search audience.

For most of our clients, it takes at least six months for the benefits of (un)Common SEO to emerge. That time is required to make optimizations, of course, but it’s also needed for search engines to recognize, evaluate, and reward those changes. Further, search engines reward sites that consistently demonstrate best practices, so consistent optimizations rolled out over a long period of time reap larger rewards down the road. Good SEO is like compound interest: its returns increase significantly over time.

Without strong SEO, a beautiful, user-friendly web design can still be a waste of digital marketing resources. SEO ensures that a site can be crawled and indexed by search engines quickly and easily, giving the revamped site a head-start on visibility improvements. SEO can have such an impact that it should be a fundamental part of all web migrations, but this is far from a given. Sometimes, developers simply don’t consider integrating SEO into a site build; other times, they make an attempt at integration, but their execution falls short.

(un)Common SEO ensures that all your web marketing efforts, including your development team, are working to make your site easy to index and rank by search engines. Got a website relaunch coming up? Investing in SEO ensures you’ll preserve existing traffic, while optimizing your foundation for stronger growth in the future.

Investing into an

ecommerce SEO

service while engaging into PPC is a good idea, because the more you rank organically, the lower the cost per click. Also, investing in an

ecommerce SEO service

should be done because it captures demand you are currently not bidding on. Finally, an

ecommerce SEO service

is worth doing in addition to paid media because you diversify traffic channels and can build up your ad retargeting list for more efficient ad spend in the future.

The most important items to ask for when looking at different SEO services is to ask them for case studies. Not just a few recent case studies, but throughout a long period of time (3+ years). Why? If they have SEO case studies for more than 3 years with good results on multiple different industries and markets, that means that they have a SEO service that works consistently and is immune to algorithm changes.

Also, when looking at SEO services, ask the SEO agency if they do custom work. If they don’t do custom work, that is a red flag. The reason why it’s important to know if they do custom work is because every website, industry, niche, target audience is completely different and templatized SEO work or checkbox SEO agencies don’t work anymore.

Finally, if they don’t work with Google Merchant Center daily, or have run SEO for Amazon, Etsy, and/or Ebay. It might be difficult to scale long term. 

Social signals and digital PR positively influence SEO performance and also help out with appearing on large language models (LLMs). Search engines are algorithms and the more good signals (referral traffic from social media and

backlinks

) are sent towards a website, the better for SEO visibility.

In terms of appearing on large language models, it’s important to have the same information of your company on as many places online (including social media platforms) and Digital PR campaigns as possible saying who you are, what you do, and where you do it.

Algorithm updates can generate a lot of SEO volatility in keyword rankings. When the algorithm update happens, we recommend to focus on technical SEO as changing important pages (content or internal links) during an algorithm update can be counterproductive.

During our technical SEO audit that we recommend after an algorithm update happens, we recommend to look at redirect chains, 404s, sitemap, robots.txt file, llms.txt file, page speed issues, directives, hosting issues, server errors, canonical tags, hreflang tags, and structured data (schema), and parameterized URLs causing infinite crawls.

We leverage over a dozen of SEO tools for different purposes. For each search engine results page (SERP) feature, we leverage different internally tested

ecommerce SEO

strategies and tools.

Broadly speaking we use the following SEO tools:

• Ahrefs
• Semrush
• Bing webmaster tools
• Google Search Console
• Google Analytics 4
• Google Merchant Center
• Google Business Profile (formerly known as Google My Business)
• SEO Minion
• GTmetrix
• WebPageTest
• Schema.org
• Google Tag Manager
• Pingdom
• WP Rocket
• Google Trends
• Google keyword planner
• BrightLocal
• AnswerThePublic
• SEOquake
• GMB Everywhere
• Surfer SEO
• Majestic SEO
• Screaming Frog
• LinkResearchTools

When we work together, we can include

conversion rate optimization

and user experience recommendations as needed. It’s important to not just focus on

increasing ecommerce SEO visibility

, it’s important to have the website visitors to also engage with our website and take the next step along their user journey (buy or register to email list).

There is no best search engine. It all depends on where your target audience is and your overall business goal. If your target audience is on Bing, our

ecommerce SEO services

will be focused towards helping you appear prominently on the Bing search engine (ChatGPT as a by-product).

We focus on supporting your overall marketing and business goals. Our

ecommerce SEO services

thrive when there are very clear goals. We align our

ecommerce SEO strategy to help drive business results

. Sometimes clients want revenue or leads. However, we have worked with some clients that want to own a topic in the SERP to establish their brand as an authority in the industry (branding). Contact us about our ecommerce SEO services and we can do a  hoodpop audit of your

ecommerce website

today.

We are always digital marketers first, then we are SEOs. We believe in working together to achieve business goals. For example, we leverage

PPC data

to find keywords that drive quality leads or high profit margins, then we use that information to craft a SEO strategy to double down on what is working through another digital marketing traffic channel.

Also, we work on helping drive net new people to the website through search engines and LLMs, but also make sure that they have a great user experience so that they take action (become a lead or generate a sale).

As a

top ecommerce SEO company

, we have worked with many different types of Content Management Systems (CMS) like Adobe Commerce (Magento), Shopify, Weebly, WordPress (WooCommerce), BigCommerce, NetSuite, Wix, Squarespace, Ecwid, Volusion and custom coded websites, and open source ecommerce stores.

Our tested SEO ecommerce tactics work with all of the websites when working with a skilled developer to help implement the ecommerce strategies. Contact us to see if our ecommerce services are right for you.

When you

Google for ecommerce SEO services

, you can find the following Ecom SEO companies in the Search Engine Results Page (SERP): Netpeak, Devenup SEO Agency, Outerbox, 1Digital Agency, eSeospace, Searchbloom, WebFx, Smartsites, Digitilizeweb, Digitlhaus, Caveni Digital Solutions, Big Red Jelly, Vizion Interactive, Clutch, Discovermybusiness, BrainZ Digital, Highervisibility, Magneto IT Solutions, SEOvalley, Quirky Digital, and The Fahrenheit Agency.

When selecting an

ecommerce SEO company

to work with, make sure to ask them for recent case studies in the new ecommerce landscape. What worked 3 years ago in

SEO for ecommerce

, does not work today.

Our prices can range between $4,000 to $8,000 a month. From day one, our goal is to make sure that every month you get a significant return of your investment. See our case studies of how our online store SEO services drive revenue:

Yes! See below all our SEO case studies:

• Results from our website SEO Services: Grew Organic Pipeline Revenue by $19M in First YearThe (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.Our uncommon webstore SEO services team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue (+171%) and non-branded clicks (+41%).(un)Common Logic’s SEO expertise increased Organic Revenue by $320,000 in one quarter.At scale SEO strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implementedSEO: Drove a 58% Increase in Website Visits for a Local RetailerSEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Ecommerce Platform

AI Overviews negatively impacted click through rate for top of the funnel keywords. Commercial intent keywords like ‘buy [keyword]’ or [best keyword] have slightly reduced their click-through rates.  This means that there is still great opportunity to acquire sales through the organic (SEO) traffic channel. See case studies of how we have successfully helped companies grow their business with SEO:

Results from our website SEO Services: Grew Organic Pipeline Revenue by $19M in First Year

The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.

Our uncommon webstore SEO services team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue (+171%) and non-branded clicks (+41%).

(un)Common Logic’s SEO expertise increased Organic Revenue by $320,000 in one quarter.

At scale SEO strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implemented

SEO: Drove a 58% Increase in Website Visits for a Local Retailer

Every website and niche is completely different. What that means is that every ecommerce SEO strategy is going to be different. Sometimes, websites need to fix their URL structures and other times they need to increase topical relevance. One thing is consistent for all ecommerce stores, you need to have a strong technical foundation, topical relevance, and credibility signals.

To have a strong technical foundation in ecommerce SEO, you need to have the following items optimized:

• Sitemap
• Robots.txt file
• Directives
• Page Speed (Core Web Vitals)
• Low JavaScript usage (avoid JavaScript rendering)
• Response Codes
• URL structure
• Canonicals
• hreflang tags
• Schema (structured data)
• llms.txt

To have strong topical relevance, you need to have the following items optimized:

• Content of homepage/category pages/product pages
• Headings
• Images
• Videos

To have strong credibility signals for the crawlers, you need to have the following:

• Internal links
• Backlinks
• Brand mentions throughout the web

For ecommerce stores, its critically important to address page speed issues. The primary reason for it is because when the website is slow, website visitors have a higher likelihood of not purchasing on your website and making the sale for your competitor. Another reason why its important to address page speed issues is because if the website is slow, crawlers will stop looking at your page and won’t properly rank it due to incomplete understanding of your page. Finally, if your website is slow, users will go back to the search engine results page and go to another online store to finish their journey and that is a negative ranking factor for your ecommerce SEO performance.

Yes! When millions of websites use the same SEO plugins that have the same schema generator, that is not an advantage in the search engine results page. What that means is that we need to have an advantage over the other websites that use the same basic schema codes. That’s why we develop custom advanced schema codes for each client, to make sure that we are always one step ahead of the competition and get more benefits out of the schema than other ecommerce stores. This approach essentially helps us get more SERP features, impressions, clicks, click through rate, and sales than other websites.

Yes! We work with all different ecommerce platforms and do their

ecommerce SEO

(competitor analysis, technical SEO, keyword search, content, architecture, link-building, Organic Shopping, etc).

We have many

Shopify

websites that we help with our digital marketing services including: email marketing, paid media (pay per click), conversion optimization, brand awareness, advanced analytics, and social media management. Contact us today and learn how our search marketing strategies can help you increase your online shopping sales.

Merchant Center data powers both free listings and paid Google Ads, so a clean feed with accurate pricing, inventory, product titles, and structured schema earns more impressions and lowers cost per click. Regular audits catch disapproved items, missing GTINs, and image errors before they erode clicks, rankings, and

revenue

. Treating the feed as a living document keeps your catalog competitive across every season.

Visitors type what they cannot find, providing real-time market research for new blog content, FAQs, and category pages. Mapping those queries to on-site filters uncovers issues with product tagging, schema markup, and navigation, while advanced analytics can pinpoint patterns that impact conversion rate optimization. Acting on those insights improves user experience, increases time on site, and lifts the bottom line without guesswork.

Orphaned URLs, missing 301 redirects, and improperly rendered JavaScript can strip away years of hard-won rankings in a single launch. Hiding title tags, meta descriptions, and structured data from search bots leads to indexation gaps and ranking drops. A comprehensive audit with Screaming Frog, Google Search Console, and Ahrefs before and after launch, coupled with a real-time error log file analysis, prevents traffic losses and keeps the ecommerce SEO website migration on track.

We have a robust ecommerce SEO website checklist for migrations. You can find a condensed version of it below:

Strategize for the upcoming Ecommerce SEO website migration

• Review migration goals; clarify what’s changing (website design, CMS, hosting, URLs, brand) vs. what stays.
• Hold kickoff communication call with developers, client decision-makers, and UCL; lock timeline, roles, code-freeze window, and launch date.
• Flag risks early (multiple languages, javascript framework, stacked changes, tight deadlines, and key stakeholders on vacation).

Inventory the existing website URLs

• Crawl with Screaming Frog, Ahrefs/Semrush, GSC, GA, XML sitemaps, Google Merchant Center to capture every URL.
• Combine, deduplicate, and store in an “ALL URLs” Google sheet with website traffic, conversions, backlink & referring domains data, internal link counts (with corresponding anchor text), structured-data types, canonical status, and response codes.
• Export backups of: top pages’ body-section internal links, structured-data markup, robots.txt, sitemap.xml, and all goal/event configs in Google Analytics 4.

Build the URL redirect map

• For each URL, decide: keep, consolidate, sunset (301), disallow/noindex, or restructure for adding important keywords (using commercial intent and marketing strategy keyword research).
• Map old to new URLs in a two-column sheet; avoid 301s to homepage, use the most relevant URL as possible

Prepare the staging for ecommerce website

• Secure access: password-protected website to prevent crawlers from seeing staging site.
• Crawl and fix 3xx/4xx/5xx, redirect chains/loops and canonicalized URLs
• Ensure dedicated hosting, fast server near audience, lazy-load below-the-fold media, WebP + fallback of a compressed png/jpeg file, and mobile-friendly layouts.
• Validate editable title/H-tags, add internal links to most important pages, review canonicals, robots, sitemap, URL customization in new CMS.
• Freeze code when development work is completed and re-crawl to confirm URL parity with development work
• Back up full site + SEO assets.

Final pre-launch QA of ecommerce website

• If the sitemap is not automatically generated, Create a final sitemap with only 200-status URLs; include orphan pages.
• Robots.txt: point to new sitemap, disallow dynamic/checkout/cart pages.
• Canonicalize PPC landing pages to SEO equivalents where 90 %+ similar.
• Confirm tracking pixels, goal URLs, remarketing audiences on staging.
• Make sure Google Merchant Center and the feed is properly optimized and ready with new URLs 

Launch-day SEO actions that need to be taken

• Lift passwords, update DNS, and implement 301 redirects to new URLs.
• Use GSC “Change of address” if domain changes; submit new sitemap and request crawl on GSC.
• Spot-check key pages: self-canonicals, no noindex, correct robots, structured data, image alt text, CLS-safe image dimensions, internal linking to important target pages.
• Verify dedicated hosting via reverse-IP lookup; test mobile and load speed.
• Confirm tracking, CRM, and payment processor works as intended.

Post-launch (Day 1–90) of ecommerce website

• Run full technical audit immediately after migration is complete
• Monitor redirects, 404 errors, traffic, rankings; benchmark against pre-migration KPIs.
• QA website analytics: events, goals, conversions, PPC landing pages, annotations for launch date.
• Compare internal links on top pages; repair any losses.
• Maintain 301s for ≥ 12 months; renew old domain to avoid domain hijacking.
• Complete online-identity updates (citations, structured-data) within 2 weeks.

Ongoing optimization for ecommerce store

• Identify pages with greatest volatility; prioritize fixes.
• Track CWV, page-speed, and structured-data enhancements in Google Search Console.
• Iterate CRO tests only after sufficient new data accumulates.

Critical “don’t-miss” items during the website migration

• Password-protect staging; remove before launch.
• Keep nav/footer stable to limit keyword volatility.
• Never launch on a Friday or peak-traffic period.
• Everyone knows who pushes the button, who QAs, and who rolls back in the day of the launch
• Communicate delays fast as rushing things, can cause bigger SEO volatility spikes

Red-flag signals throughout the ecommerce SEO migration

• Developers dodging SEO requests or changing scope.
• Missing access to staging, or constant last-minute design/CMS tweaks.
• Talk of “we’ll fix it later,” or simultaneous design + CMS + URLs + hosting changes.
• Key stakeholders unavailable on launch day.

Other Important points to know for online stores when they migrate their e commerce or marketplace website.

• URL changes = volatility of 15–35 % traffic drop is normal; recovery 6 months.
• Preserve traffic with flawless technical SEO, fast redirects, minimal content (blogs and converting pages) and PR/social boosts.
• Redirects stay at least 365 days; keep old domain forever.

Want to know if our ecommerce seo checklist works? Check out these SEO testimonials and case studies:

• A prominent utilities company, experienced a 164% surge in conversions thanks to the innovative strategies implemented by (un)Common Logic’s SEO services.
• The (un)Common Logic SEO team helped this precious metals client increase organic revenue by 87%.
• Results from our SEO Services: Our(un)common SEO approach helped Ten Percent Happier see a significant increase in traffic and clicks (non branded clicks by 88%).
• (un)Common Logic’s SEO experts boosted visibility, traffic, and organic conversions (+23% YoY) for this B2C client in the energy industry.
• Our uncommon SEO services team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue (+171%) and non-branded clicks (+41%).
• (un)Common Logic’s SEO expertise increased Organic Revenue by $320,000 in one quarter.
• See the results from our SEO Services: Combined SEO & PPC Efforts led to +1,000% ROI for B2B Construction Company
• SEO Case Study: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration
• At scale SEO strategy Resulted in 100% Increase in Pageviews and $88,000 in additional revenue after two months of our SEO recommendation being implemented
• Results from our SEO Services: Our SEO team helped this B2B SaaS startup client improve their keyword position to rank on page 1 within 60 days of onboarding.
• Working on a two-month deadline, our SEO team’s technical audit and other recommendations ensured this B2B construction client’s website relaunch led to significantly increased traffic and conversions.
• See the results of our SEO Services: Implementing a consistent content strategy, along with technical optimizations, resulted in a 136% increase in traffic for this niche B2B company.
• Our SEO Services in action: More Than Doubled Organic Sessions & Users During Full Site Redesign & Migration
• SEO Team Results: Increased Organic Clicks 29% & Average Position 12% in 2 Months
• Results from our SEO Services: Grew Organic Pipeline Revenue by $19M in First Year
• SEO: Drove a 58% Increase in Website Visits for a Local Retailer
• SEO Case Study: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform
• How the (un)Common SEO team helped a client get more leads from a site relaunch, tripling organic leads and conversion rate
• Results from our SEO Services: SEO driven leads increased from 155 to 772, growing by almost 5 times within a quarter

Our approach to linkbulding for ecommerce websites is pretty comprehensive as we want all pages to have authority to push towards the pages that drive the most revenue.

There are multiple different things we do to build online credibility signals (backlinks) to our ecommerce SEO websites.

• We build SEO citations to increase brand authority.
• Blog articles get backlinks to push authority to category pages and product pages.
• Ecommerce category pages get backlinks to funnel authority to product pages that lead to revenue.
• We run SEO press releases when a new product is live to get them indexed as soon as possible to begin generating SEO revenue.
• We outreach to relevant websites that should link to our website based on our SEO Authority competitive analysis.
• Write content that attracts backlinks naturally over a long period of time.
• Publish images that attracts backlinks naturally over time.
• There are other more advanced SEO methodologies that are proprietary that we only share with our ecommerce SEO clients.

YouTube videos embedded on product pages consistently help improve conversions and increase organic traffic. The primary reason why this happens is because YouTube videos have keywords in the embedded code and it helps increase the topical relevance of the page. Also, it goes a long way when YouTube is owned by the same company that owns Google, which means that Google and YouTube work together to increase their own products. Finally, your products should appear in YouTube videos since YouTube is the second biggest search engine in the world and you could acquire a net new audience through this different traffic channel.

Faceted navigations are one of the most common issues that ecommerce platforms have and can create a crawling/indexing nightmare because of all the parameterized URLs created. Thankfully, its usually a pretty straightforward fix when you hire a skilled developer to fix it. All you need to do is change the faceted navigation to be button HTML tags, instead of a tags. Another way to solve the faceted navigation problem with ecommerce sites is to monitor user agents and if a Google bot is detected, then the faceted navigation is not shown to the Google bot.

One of the most easy and low hanging fruit SEO opportunities that enterprise SEO websites has is to add keywords in the image. It’s simple yet effective. The only downside is that it takes a while to get that image indexed. Google can read the text of images and if you are patient enough for the OCR technology to crawl and index your image, you can get easy relevant traffic to your website. Sometimes you can even get backlinks to your images if they are unique and highly relevant to the target audience.

The FAQs should be added to a stand alone FAQ page, the product pages, and the category pages. However, the questions answered on each of them is different. The FAQs on the standalone page should be related to customer service and questions about the business like shipping and return policy. The category page FAQs should answer general product information around the products shown. The product page FAQs should focus on the objections a person may have about the product, specific compatibility scenarios, and general questions that are related to the actual product itself.

There are multiple different search engine optimization techniques that can be leveraged to increase visibility pretty quickly as part of an online reputation management strategy:

– Run paid advertising with Google ads marketing campaigns to push down third party resellers.
– Do a press release focused on SEO that features your brand so that recency algorithm is triggered and the press release ranks above third party brands.
– Have the digital marketing agency to publish a post on the Google Business Profile as this will help push down third party websites like affiliates down in the search engine results page (SERP).

Our team of SEO experts have worked with all types of businesses and industries locally and globally. They include the following (this is just a short list): Dental, web design, pet and dog, cannabis (CBD) and vape, business consultants, educational industry, fashion, air filters, finance, fitness and wellness, food, healthcare, home and garden, industrial, lawyers (legal), leadership, manufacturing, relationships, party retailers, B2B SaaS (software as a service), toys, and technology. 

As a Google Premier Partner digital marketing agency, we have a team of SEO experts that run SEO tests every week on how to influence the generative engine results (AI overviews). The most important point is that its called ‘generative’ for a reason, simply put, it ‘generates’. One of the strategies we are recommending our clients is to make sure that your business information (who you are, what you do, where you do it, and who is your target audience) is mentioned in as many independent authoritative places as possible. The reason for that is because if Google or other large language models (LLMs) like ChatGPT see your brand on multiple different authoritative sources, it will see an online consensus about your brand and you will be rewarded for it by showing as a trusted source.