SEO: Grew Organic Pipeline Revenue by $19M in First Year
We used iterative segmentation and custom messaging to help this education technology company separate its users from its prospects and achieve significant growth.
This education technology company had to separate existing customers coming to their site from prospective leads. How could our SEO team help?
- Incorporate end-to-end sales data into strategy
- Iterative segmentation of user base into distinct categories
- Align messaging with user search behavior