SEO: Grew Organic Pipeline Revenue by $19M in First Year

We used iterative segmentation and custom messaging to help this education technology company separate its users from its prospects and achieve significant growth.

64% increase in pipeline revenue
24% landing page traffic
15% closed revenue
Challenge

This education technology company had to separate existing customers coming to their site from prospective leads. How could our SEO team help?

Our Approach
  • Incorporate end-to-end sales data into strategy
  • Iterative segmentation of user base into distinct categories
  • Align messaging with user search behavior
Results

chart showing revenue pipeline and closed revenue increases year over year

Read more about our approach to search engine optimization and experience or contact us to talk about your company’s digital marketing needs.

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