SEO: Grew Organic Pipeline Revenue by $19M in First Year

We used iterative segmentation and custom messaging to help this education technology company separate its users from its prospects and achieve significant growth.

64% increase in pipeline revenue
24% landing page traffic
15% closed revenue
Challenge

This education technology company had to separate existing customers coming to their site from prospective leads. How could our SEO team help?

Our Approach
  • Incorporate end-to-end sales data into strategy
  • Iterative segmentation of user base into distinct categories
  • Align messaging with user search behavior
Results

chart showing revenue pipeline and closed revenue increases year over year

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