SEO: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform

This nonprofit needed to maintain visibility and donation volume while redesigning and migrating their website to a new platform.

72% increase in revenue
138% increase in donations
0% decrease in traffic
Challenge

This nonprofit was redesigning and remapping pages and then migrating their entire website to a new platform, but wanted to maintain visibility and donations volume while doing so. Could we help?

Our Approach
  • Full technical management to avoid impactful issues
  • Reduced risk through site homepage design testing
  • Facilitated logistical checkpoints for multiple vendors and internal stakeholders for seamless transition
Results

chart showing increase in donation volume and revenue while traffic was steady

Read more about our approach to search engine optimization during site relaunches and experience or contact us to talk about your company’s digital marketing needs.

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