SEO: Increased Nonprofit’s Revenue 72% While Migrating Full Site to New Platform

This nonprofit needed to maintain visibility and donation volume while redesigning and migrating their website to a new platform.

72% increase in revenue
138% increase in donations
0% decrease in traffic
Challenge

This nonprofit was redesigning and remapping pages and then migrating their entire website to a new platform, but wanted to maintain visibility and donations volume while doing so. Could we help?

Our Approach
  • Full technical management to avoid impactful issues
  • Reduced risk through site homepage design testing
  • Facilitated logistical checkpoints for multiple vendors and internal stakeholders for seamless transition
Results

chart showing increase in donation volume and revenue while traffic was steady

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