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SEO: Improved CTR Over 100% Through Increased Keyword Visibility During Site Migration

(un)Common Logic's SEO expertise drives significant CTR improvement for a band during a site migration, delivering valuable organic traffic and engagement.

133.3% Increase in non-branded clicks
229.4% Increase in non-branded impressions
516.5% Increase in branded clicks
Challenge
  • Whole sitewide migration launched Nov 21, 2022
  • Very limited content and implementation due to band’s sporadic schedule
  • Competing bands stealing content
Our Approach
  • Work hand-in-hand with the designer to ensure all content, site navigation structure, and technical backend is optimized
  • Identify target keywords and ensure they are strategically implemented to the proper pages
  • Sitewide meta content recommendations
Results

Read more about our approach to SEO or contact us to talk about your company’s digital marketing needs.

Want to learn more about our results?