SEO: Increased Traffic 136% YoY Through Content & Technical Improvements

Implementing a consistent content strategy, along with technical optimizations, resulted in a 136% increase in traffic for this niche B2B company.

136% increase in organic traffic
62% increase in conversions
230% increase in blog traffic
Challenge

How could we use a consistent content strategy to help this B2B company to drive more traffic and leads?

Our Approach
  • Loop in practitioners for new content, increasing stakeholders in SEO success
  • Regular strategic content reviews of blog and main pages
  • Various sitewide optimizations
Results

Chart showing increases in organic traffic, users and sessions

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