CRO: 550% Increase in Homepage Conversion Rate
CRO testing led to a homepage redesign which resulted in a 550% increase in conversion rate for this parking SaaS company.
This parking SaaS company wanted to increase their demo requests but needed to educate users as parking services shift from hardware to software. How could we help them improve the user journey so that the right kind of searchers found and requested their demo?
- Conducted user testing videos to determine the user pain points on the website
- Designed a new version of the homepage hero which increased message clarity and included tangible product imagery