Case Study
CRO: Increased Engagement & Conversion Rates Through Layout & Design Testing
June 21, 2021
The (un)Common conversion rate optimization testing process starts by using data to determine which areas of your site would benefit most from testing. Then we make a plan. Using the scientific method, we hypothesize what effect each specific change might provoke. We never run a CRO test with “let’s see what happens; you never know” as a premise.
The (un)Common CRO testing plan process has two steps:
1. Create a list of test hypotheses
2. Prioritize hypotheses to test based on several factors
The resulting plan determines which tests to run and in what order. We create this plan because we’re not interested in running the most tests. We’re motivated by delivering the most rewards as efficiently as possible.
“Testing without data is just guessing. And testing without a hypothesis is… well, that’s just guessing, too.”
Josh Cuttill, Director of Website Strategy & Optimization
Case Study
June 21, 2021