CRO: Increased Leads for Online Higher Education Provider 141% in 15 Days
Analyzing this website's top pages and A/B testing one significant change led to a 141% increase in leads for this company in just 15 days.
Could conversion rate optimization help this online higher education provider increase their Request Info form submissions?
- Analyzed top pages across the website
- Low-funnel program pages were not optimized with call-to-action buttons
- Initiated an A/B test adding CTAs throughout the program pages
Program pages like this one did not have call-to-action (CTA) buttons.
Adding red CTAs quickly increased form submissions significantly.