Earned Social: Increased Social Media Engagement Nearly 3X
Strategic, customized content calendars and iterative post testing led to significant increases in impressions, engagement, and followers for this healthcare company.
674% increase in impressions
24% increase in followers
175% increase in engagement
Could we use a strategic, data-driven approach to help this value-based healthcare company grow their social media presence and audience?
- Developed strategic, customized content calendars for Facebook, Twitter, and LinkedIn
- Tested posts iteratively to identify top performing messaging, themes, and post formats
- Updated content plan continuously based on test results
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