Earned Social: Increased Social Media Engagement Nearly 3X

Strategic, customized content calendars and iterative post testing led to significant increases in impressions, engagement, and followers for this healthcare company.

674% increase in impressions
24% increase in followers
175% increase in engagement
Challenge

Could we use a strategic, data-driven approach to help this value-based healthcare company grow their social media presence and audience? 

Our Approach
  • Developed strategic, customized content calendars for Facebook, Twitter, and LinkedIn
  • Tested posts iteratively to identify top performing messaging, themes, and post formats
  • Updated content plan continuously based on test results
Results

chart showing increase in social media impressions and engagement

Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.

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