why we're uncommon / Case Studies / PPC: Drove Higher Revenue & ROAS Despite Lower Demand During COVID-19
PPC: Drove Higher Revenue & ROAS Despite Lower Demand During COVID-19
Our data-driven focus on results helped turn around falling revenue and ROAS during COVID-19 for this luxury specialty provider.
35% increase in revenue
18% decrease in spend
65% ROAS lift
During COVID-19, this luxury specialty provider saw a decrease in demand, along with production shortages. Could we help them maintain a positive ROAS and turn around declining revenue?
- Reduced spend to only top revenue generating campaigns
- Focused on low funnel marketing in search and shopping
- Strategic audience and landing page testing to improve conversion rate
This client saw a large drop in conversion rate and revenue in early March, 2020. From March 1-10, CVR was 1.04% and ROAS was 244%. From March 11-19, CVR dropped to 0.34% and ROAS fell to 32%. By April, we turned those numbers back around through strategic marketing.
Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.
( let's talk )
Download the PDF of this case studyget the pdf