CRO: Improved Conversion Rate & Engagement Metrics Through Layout & Page Design Testing
Making the call-to-action more obvious and the form fill easier for users led to dramatic increases in conversions and engagement for this B2B medical industry client.
Could we use website conversion rate optimization to help with poor landing page engagement metrics and conversion rates?
- Moved the form fill and CTA to fall above the fold
- Updated the form fill title to be more succinct and action-oriented