CRO: Improved Conversion Rate & Engagement Metrics Through Layout & Page Design Testing

Making the call-to-action more obvious and the form fill easier for users led to dramatic increases in conversions and engagement for this B2B medical industry client.

31% increase in average time on page
100% page conversions
82% increase in conversion rate
Challenge

Could we use website conversion rate optimization to help with poor landing page engagement metrics and conversion rates?

Our Approach
  1. Moved the form fill and CTA to fall above the fold
  2. Updated the form fill title to be more succinct and action-oriented
Original

screenshot of original test equipment landing page

Improved Version

screenshot of improved test equipment landing page

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