CRO: Improved Conversion Rate & Engagement Metrics Through Layout & Page Design Testing
Making the call-to-action more obvious and the form fill easier for users led to dramatic increases in conversions and engagement for this B2B medical industry client.
31% increase in average time on page
100% page conversions
82% increase in conversion rate
Could we use website conversion rate optimization to help with poor landing page engagement metrics and conversion rates?
- Moved the form fill and CTA to fall above the fold
- Updated the form fill title to be more succinct and action-oriented
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