A paid media audit is a deep dive into your digital advertising performance across platforms like Google Ads, Meta, LinkedIn, and more. It helps you understand what’s working, what’s wasting budget, and where there’s room to improve.

Getting one is smart if you want to:

Maximize return on ad spend (ROAS)

Spot missed opportunities or hidden inefficiencies

Align your campaigns with business goals

Make data-driven decisions before scaling budget

Our 15 years of experience in digital marketing means that we know just what to look for and where to find it. Our paid traffic audits investigate:
The paid media competitive landscape within your vertical
Account structure and settings
Keyword management, including negative keywords
Organization of paid media campaigns and ad groups
Ad copy and offers
Bid management, including any automated bid management tools
Display advertising, if appropriate
Performance metrics
Landing page alignment
Mobile ads
ROAS (Return on Ad Spend)
Quality score
Remarketing campaigns, if appropriate
Shopping/PLA campaigns, if appropriate
Use of ad extensions to maximize performance
Tracking within the ad platform
Integration with analytics platforms

Yes, absolutely. Even with automation in place, an advertising audit helps you understand how well your bid management tool is actually performing. It can uncover if the tool is optimizing for the right goals, wasting budget on low-quality traffic, or missing high-intent opportunities. It’s a great way to validate that your tech is working as intended and not just on autopilot.

Yes. We look at items that affect conversion rate such as landing page design and social proof elements. The better the conversion rate the more ROI you can get from driving paid media traffic.

Yes. (un)Common Logic has a 165-point paid media audit that goes deep to find out all the facts about your paid media accounts – not just performance, but tracking, strategic alignment with your goals, and all the potential ways you could be optimizing your paid traffic strategy.

Yes. (un)Common Logic can definitely help with an Amazon paid marketing audit. We can uncover net new Amazon paid media opportunities to get the most out of your invested paid media money.

Definitely. A proper digital media audit examines how your campaigns are structured, how your budget is being spent, and whether those dollars are aligned with your business goals. It checks for overspending, underperforming segments, and missed optimization opportunities. The goal is to make sure every dollar you spend is working toward results and not just impressions.

(un)Common Logic does offer a paid advertising audit where we dive deep into the data. However, if you are looking more quick and easy wins, you can reach out to us and ask us for a paid media hoodpop where we run basic paid media analysis to understand what’s working and what could be improved ASAP.

A paid audit shows you where your ad dollars are going and where they could work harder. By identifying wasted spend, underperforming ads, and inefficient targeting, the audit helps you reallocate budget to the campaigns and audiences that actually drive results. The outcome? More leads, better sales, and higher ROI without increasing your budget.

Yes, an audit of paid media is especially useful in that situation. A digital advertising audit acts like a second opinion, it gives you a fresh, unbiased look at performance. You’ll get clear insights into what’s working and what’s being missed, so you can have more informed conversations with your current paid media agency or digital marketing team.