Paid Media Audit: Paid Search Home Inspection
How our paid media audit for a B2C property developer client revealed clear opportunities and priorities.
Challenge
The results of managing their paid search activities in-house weren’t worth the time, money, or effort
Our Approach
Evaluated their paid search account against our proven optimal account structure
A more superficial audit would have missed crucial elements like strategic alignment and end-to-end elements like landing pages and conversion tracking. But our audit yielded a clear plan of action to improve every aspect of the client’s paid media activities.