CRO: Increased Engagement & Conversion Rates Through Layout & Design Testing

Our website conversion rate optimization team tested & applied design & layout best practices to this B2C client to increase engagement & conversion rates.

32% increase in appointment requests
189% decreased exit rate
20% increase in conversion rate
Challenge

This B2C client had a low engagement rate on their homepage and wanted it to drive appointment requests and other secondary actions. Could we use website conversion rate optimization to help?

Our Approach
  • Homepage layout design optimization
  • Application of spatial best practices directed at user engagement
  • Ongoing data-driven A/B page testing
Original

screenshot of original homepage before cro improvements

Improved Version

screenshot of website homepage with cro improvements

Read more about our conversion rate optimization approach and experience or contact us to talk about your company’s digital marketing needs.

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