CRO: Increased Engagement & Conversion Rates Through Layout & Design Testing
Our website conversion rate optimization team tested & applied design & layout best practices to this B2C client to increase engagement & conversion rates.
32% increase in appointment requests
189% decreased exit rate
20% increase in conversion rate
This B2C client had a low engagement rate on their homepage and wanted it to drive appointment requests and other secondary actions. Could we use website conversion rate optimization to help?
- Homepage layout design optimization
- Application of spatial best practices directed at user engagement
- Ongoing data-driven A/B page testing
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