CRO: Increased Engagement & Conversion Rates Through Layout & Design Testing
Our website conversion rate optimization team tested & applied design & layout best practices to this B2C client to increase engagement & conversion rates.
32%
increase in appointment requests
189%
decreased exit rate
20%
increase in conversion rate
Challenge
This B2C client had a low engagement rate on their homepage and wanted it to drive appointment requests and other secondary actions. Could we use website conversion rate optimization to help?
Our Approach
- Homepage layout design optimization
- Application of spatial best practices directed at user engagement
- Ongoing data-driven A/B page testing
Original
Improved Version
Read more about our conversion rate optimization services and experience or use our CRO calculator to see what a difference CRO could make to your results.
Want to know more? Contact us to talk about your company’s digital marketing needs.