PPC: Captured Record Lead Volume During COVID-19

Our data-driven, customized approach led to 21X leads during unprecedented market conditions for this niche online education company.

21X conversions
95% decrease in cost-per-lead
Challenge

During the unprecedented market conditions of COVID-19, could we help this niche online education company with a minimal digital footprint, narrow target market, and mixed intent search traffic to grow efficiently?

Our Approach
  • Custom user messaging and landing pages
  • Continuous optimization driven by ongoing, data-driven research and testing
Results


This niche online education company targeting professors was launching a new site and had not run paid media campaigns previously. We emphasized the target audience in the ad copy and fully leveraged ad types and extensions to help them efficiently capture record lead volume.

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