PPC: Increased Leads 15% While Reducing CPL 46%

Our granular account management strategy delivered a 15% increase in leads while reducing CPL by 46% YoY for this web hosting company.

15% increase in leads
37% decrease in spend
46% decrease in cost-per-lead

Paid media was especially challenging for this web hosting company: searchers used complex technical queries with low impression volume or broad, high-volume, expensive search queries. Could we help them efficiently capture leads?

Our Approach
  • Ongoing query analysis to improve targeting
  • Customized messaging for common technical hosting needs
  • Data-driven bid strategy testing to extend budget efficiency

( let's talk )

Download the PDF of this case study
get the pdf