CRO: Significant Increase in Mobile Registration Rates Through Copy and Design Testing
Our conversion rate optimization team applied & tested mobile-specific design & copy best practices to this B2B client to more than double registration rates.
104% registration starts
157% registration engagement
For this B2B client, 40% of their total traffic was on mobile devices but they had 80% lower engagement on mobile than on desktops.
- Mobile-specific layout design optimization
- Application of spatial best practices directed at user engagement:
- Increased main graphic to cover full screen
- Reduced copy to focus on the main values of the platform
- Increased opacity to improve contrast ratio
- Increased visibility (size) and value proposition (cost)) for main CTA
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