CRO: Increased Conversions & User Flow Via Layout & Design Testing
Focusing on the information users wanted and the user journey enabled our website conversion rate optimization team to increase conversions and user flow for this B2B medical industry client.
53% increase in Request a Quote page visits
21% increase in conversion rate
This B2B client was experiencing declining revenue and a dip in product page performance. Could we use website conversion rate optimization to help?
- Highlighted core strengths of products by refining header value propositions
- Guided users to take desired action on website by updating sticky navigation & calls-to-action
- Improved visibility of products via emphasizing accreditations & streamlining content
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