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PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
Creating custom user messaging, audience segments, and landing pages was key to increasing conversions for this meal prep and delivery company.
187%
increase in conversions
39%
increase in clicks
18%
decrease in cost-per-acquisition
Challenge
This meal prep and delivery company faced increased competition and a shift to healthier food options among buyers. How could we increase their market share?
Our Approach
- Incorporated end-to-end sales data into optimization strategy
- Created custom user messaging & audience segments
- Developed & used iterative testing on customized landing pages
Results
Read more about our approach to paid media and client successes or contact us to talk about your company’s digital marketing needs.