why we're uncommon / Case Studies / PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
Creating custom user messaging, audience segments, and landing pages was key to increasing conversions for this meal prep and delivery company.
187% increase in conversions
39% increase in clicks
18% decrease in cost-per-acquisition
This meal prep and delivery company faced increased competition and a shift to healthier food options among buyers. How could we increase their market share?
- Incorporated end-to-end sales data into optimization strategy
- Created custom user messaging & audience segments
- Developed & used iterative testing on customized landing pages
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