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PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
PPC: Increased Conversion Rate 86% Through Customized Landing Page Testing
Creating custom user messaging, audience segments, and landing pages was key to increasing conversions for this meal prep and delivery company.
187%
increase in conversions
39%
increase in clicks
18%
decrease in cost-per-acquisition
Challenge
This meal prep and delivery company faced increased competition and a shift to healthier food options among buyers. How could we increase their market share?
Our Approach
- Incorporated end-to-end sales data into optimization strategy
- Created custom user messaging & audience segments
- Developed & used iterative testing on customized landing pages
Results
Read more about our approach to paid media ads and client successes or contact us to talk about your company’s digital marketing needs.