CRO: Increased Conversion Rate 550% with Redesigned Homepage
Identifying friction points with user testing videos led to a redesigned homepage and a 550% increase in conversion rates for this automated parking company.
Could conversion rate optimization help clarify product messaging and increase lead volume during an industry shift from hardware to software?
- Conducted user testing videos to determine the user pain points on the website
- Designed a new version of the homepage hero
- Increased message clarity
- Included tangible product imagery
The original homepage had a 0.02% conversion rate.
One of the improved versions of the homepage, redesigned based upon data gathered from user testing videos, which had a 0.13% conversion rate. The other new version had a 0.12% conversion rate.