Our Paid Media Audit Is a Diagnostic, Not a Sales Pitch.

A paid media audit is a deep dive into your digital advertising performance across platforms like Google Ads, Meta, LinkedIn, and more. It helps you understand what’s working, what’s wasting budget, and where there’s room to improve.

Getting one is smart if you want to:

Maximize return on ad spend (ROAS)

Spot missed opportunities or hidden inefficiencies

Align your campaigns with business goals

Make data-driven decisions before scaling budget

Our 15 years of experience in digital marketing means that we know just what to look for and where to find it. Our paid traffic audits investigate:
The paid media competitive landscape within your vertical
Account structure and settings
Keyword management, including negative keywords
Organization of paid media campaigns and ad groups
Ad copy and offers
Bid management, including any automated bid management tools
Display advertising, if appropriate
Performance metrics
Landing page alignment
Mobile ads
ROAS (Return on Ad Spend)
Quality score
Remarketing campaigns, if appropriate
Shopping/PLA campaigns, if appropriate
Use of ad extensions to maximize performance
Tracking within the ad platform
Integration with analytics platforms

Yes, absolutely. Even with automation in place, an advertising audit helps you understand how well your bid management tool is actually performing. It can uncover if the tool is optimizing for the right goals, wasting budget on low-quality traffic, or missing high-intent opportunities. It’s a great way to validate that your tech is working as intended and not just on autopilot.

Yes. We look at items that affect conversion rate such as landing page design and social proof elements. The better the conversion rate the more ROI you can get from driving paid media traffic. If the landing page designs found on the paid media audit case ad spend to be significantly high, we will make conversion rate optimization recommendations to get more ROI from your paid media spend.

Yes. (un)Common Logic has a 165-point

paid media audit

that goes deep to find out all the facts about your paid media accounts – not just performance, but tracking, strategic alignment with your goals, and all the potential ways you could be optimizing your paid traffic strategy.

Yes. (un)Common Logic can definitely help with an Amazon paid marketing audit. We can uncover net new Amazon paid media opportunities to get the most out of your invested paid media money.

Definitely. A proper digital media audit examines how your campaigns are structured, how your budget is being spent, and whether those dollars are aligned with your business goals. It checks for overspending, underperforming segments, and missed optimization opportunities. The goal is to make sure every dollar you spend is working toward results and not just impressions.

(un)Common Logic does offer a paid advertising audit where we dive deep into the data. However, if you are looking more quick and easy wins, you can reach out to us and ask us for a paid media hoodpop where we run basic paid media analysis to understand what’s working and what could be improved ASAP.

A paid audit shows you where your ad dollars are going and where they could work harder. By identifying wasted spend, underperforming ads, and inefficient targeting, the audit helps you reallocate budget to the campaigns and audiences that actually drive results. The outcome? More leads, better sales, and higher ROI without increasing your budget.

Yes, an audit of paid media is especially useful in that situation. A digital advertising audit acts like a second opinion, it gives you a fresh, unbiased look at performance. You’ll get clear insights into what’s working and what’s being missed, so you can have more informed conversations with your current paid media agency or digital marketing team.

• Paid audits uncover wasted impressions, mis-tagged conversions, or under-leveraged channels.
• They often free up 10–25 % of budget you can re-allocate to higher-return tactics—funding growth without raising total spend.
  

A performance audit of paid media is a deep-dive that benchmarks your ad spend against industry norms and your own KPIs.

• Goes beyond surface metrics to map spend, audiences, and creative performance.
• Highlights paid media overlap and untapped growth opportunities you’d miss in a routine campaign check.

At (un)Common Logic, we will get working on your

paid media audit

as quickly as you share Google Ads and other paid media channel access. Typically, our whole process takes between 2-4 weeks from the paid media analysis to the presentation where we will discuss the opportunities uncovered in your paid media channels.

There are many things that our paid media audit cover. It includes the following:

– The paid media competitive landscape within your vertical
– Account structure and settings
– Keyword management, including negative keywords
– Organization of paid media campaigns and ad groups
– Ad copy and offers
– Bid management, including any automated bid management tools
– Display advertising, if appropriate
– Performance metrics
– Landing page alignment
– Mobile ads
– ROAS (Return on Ad Spend)
– Quality score
– Remarketing campaigns, if appropriate
– Shopping/PLA campaigns, if appropriate
– Use of ad extensions to maximize performance
– Tracking within the ad platform
– Integration with analytics platforms

The goal is to audit media holistically so every dollar has a measurable job.

Our audit of media buys checks:

• Audience overlap across platforms
• Day-parting and geo bid mods
• Viewability and brand-safety compliance

There are many metrics that we look for including but limited to: CPA, ROAS, incremental lift, and lifetime value. Having said that, our paid media audit cost is a one time fee (to look at all the metrics and paid media channels), unlike other agencies that charge by monthly ad spend.

No. Your ads can keep running while the (un)Common Logic team conducts the media auditing in the background.

When you engage with (un)Common Logic, you will get a full paid media audit that includes all channels. The findings of this paid media audit will guide the 90 day plan to increase ROAS and be more efficient with ad spend. Also, if you are just engaging for a one time paid media audit, you will find biggest areas of untapped opportunities in the presentation given.

Absolutely. You’ll receive:

• A paid media review summarizing long term opportunity areas, current gaps, and quick wins.
• Also, you will get a 30-, 60-, 90-day roadmap of paid media strategies, prioritized by impact and ease of implementation.

Yes! We we are constantly driving results after our analysis of paid media campaigns and create case studies based on that. See below the results of implementing our recommendations after doing extensive advertising analysis: