Yangdi Li

Yangdi Li

SEM Analyst

SEM Analyst Yangdi Li joined the (un)Common Logic team in early 2017, and quickly impressed us with what a fast and enthusiastic learner she is, even at a company that values learning. Her love of learning is borne out by her degrees in international economics and trade and customer analytics.
What is your background?

Born and raised in China for the first 20-ish years in my life, I came to America for higher education after I got my bachelor’s degree in international economics and trade. I graduated from Washington University in St. Louis (yes, not in Seattle or Washington DC) in 2016 with a MS in customer analytics, then my boyfriend and I moved to Austin for job and family. As it’s self-explanatory given my major, I am interested in solving problems using data analytical skills and logic. I used to be a research assistant at the Olin Business School and a junior data analyst in a start-up in Austin before I joined (un)Common Logic.

What are your responsibilities at (un)Common Logic?

I am a SEM analyst with a primary focus on paid media. My major duties are to monitor account performance, implement client strategy and optimize accounts according to our clients’ goals.

What’s your favorite thing about working at (un)Common Logic?

The team! Everybody here is supportive and super smart and kind. So far I have been with the company for about 8 months, and every time I’ve had a question about something, they helped me out and told me about all their experience. Everybody here is also ever-evolving with new knowledge and teaching the team, which is another important reason for why I love this place!

What’s the most challenging aspect of your job?

For me, the most challenging part is multi-tasking on different accounts with different goals in mind. Don’t worry, I am working on it!

Anything big happen this year outside of work?

I am engaged and will get married in this September! This is very exciting for me as this is my first time getting married (and the only time, I was just trying to be funny). This gonna be a whole new chapter for me as I will be more and more grown-up (I know I was over 18 but time flies!). Like Monica said on Friends, being adult sucks but I still love it. So... to be continued!

What makes Austin special?

I’ve been in Austin for almost a year! Love the music, the people and most importantly, outdoor activities like swimming (I am talking about Barton Springs) and camping and hiking!

What makes you (un)Common?

I am a big foodie and Authentic Chinese Food Guardian. My highest record is eating hot pot for 3 hours non-stop! (It’s worth it, I’m telling you.) Also I love singing; if you see me talking in my car without Bluetooth in my ear, I’m singing, but if you ask me I’ll totally deny it. I am good at UNO/Werewolf card game playing, which had effectively ruined a few of my friendships (not true). I was born and raised in China for the first 20-ish years of my life and then I came to the US, so it’s interesting to see all these cultural differences and coincidences. What else? Big GOT lover, big Harry Potter lover, big cat lover…I love my life, and every day I try to make it more exciting!

What’s the biggest digital marketing change you think will occur by the end of 2018?

Searchers’ personal information security will be the hot focus. With social media apps like Facebook or global search engine giants like Google already covering big parts of people’s lives, it’s hard to obtain both convenience and data privacy at a high level at the same time. Also, AI will be playing a more and more important role to accelerate the SEM process. AdWords has already introduced phrase-free (AKA no keyword) campaigns, but this is just a start.