PPC: Increased Applications 265% YoY During COVID-19 for Off-Campus University Housing Company

Account structure and messaging testing, all focused on getting completed applications, delivered strong results during COVID-19 for this off-campus university housing company.

265% increase in applications
1% decrease in spend
73% decrease in cost-per-acquisition
Challenge

This off-campus university housing company was struggling to efficiently manage paid media for 20 properties and then the pandemic hit. Could we use paid media to generate more applications for them?

Our Approach
  • Restructured each account to improve insights into performance and management
  • Iterative messaging testing to identify top value propositions for each property and increase CVR
  • Optimized performance toward applications only 
Results

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