PPC: Increased Applications 265% YoY During COVID-19 for Off-Campus University Housing Company
Account structure and messaging testing, all focused on getting completed applications, delivered strong results during COVID-19 for this off-campus university housing company.
265% increase in applications
1% decrease in spend
73% decrease in cost-per-acquisition
This off-campus university housing company was struggling to efficiently manage paid media for 20 properties and then the pandemic hit. Could we use paid media to generate more applications for them?
- Restructured each account to improve insights into performance and management
- Iterative messaging testing to identify top value propositions for each property and increase CVR
- Optimized performance toward applications only
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