CRO: Increased Demo Form Conversion Rate 84% in 7 Months

Analyzing user behavior across its website, conducting A/B testing, and implementing data-driven improvements increased demo form conversions by 84% in 7 months for this B2B player in the auto industry.

84% increase in form conversion rate
100% A/B test success rate
9% decrease in homepage bounce rate
Challenge

Could conversion rate optimization help this B2B company in the auto industry to increase their demo form submissions?

Our Approach
  • Analyzed user behavior across the website and prioritized high-value CRO testing opportunities
  • Conducted 5 A/B tests, redesigned 4 pages, and created a new mega menu on the website over 7 months
A/B Test Success Rate

table showing successful test results

Form Submissions and Conversion Rate

chart showing form downloads and conversion rates

Read more about our conversion rate optimization approach and experience or use our CRO calculator to see what a difference CRO could make to your results. 

Want to know more? Contact us to talk about your company’s digital marketing needs.

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