And 50% of searchers start their inquiries on a mobile device. Are you meeting the mobile market?
Mobile ads for paid media require a unique strategy; what worked on desktop probably won’t work here. Your customers are on mobile, but how do you reach those customers at the right stage(s) in their buying journey with the right offer and message? And how do you do that without a huge mobile spend?
You get an (un)Common team. We stay up-to-date on all the latest developments in paid search, especially mobile, and we monitor your ad performance daily, so we can respond quickly to changes in your mobile campaigns or the overall mobile marketplace. Yes, your customers are on mobile. And so are we.
(un)Common mobile ad management includes:
- Ad copy tailored to mobile audiences
- Granular management of mobile spend
- Ensuring mobile optimization for site landing pages
- Unique mobile-specific conversion metrics and tracking