Rubi Ortiz

Rubi Ortiz

Senior CRO UX/UI Analyst

Rubi Ortiz is an open-minded and creative thinker with great attention to detail and a passion for excellence, all of which make her an ideal Senior CRO UX/UI Analyst.
What is your background?

My family moved to Indiana when I was 7 and I lived there until graduating with a BA from Purdue University. Shortly after, I moved to Boston and obtained my MS from Northeastern University. After enduring two frigid East Coast winters, I moved to Seattle and worked at a couple of start-ups there before realizing that I wasn’t as fulfilled by my work-life as I had hoped to be. Halfway into 2020 as things were changing collectively all around the world, I experienced a strong internal shift in priorities. The first was the desire to be closer to my family. The second was to begin exploring a career in user experience and user interface. I had always been interested in how design played a role in connecting users to a message by using colors, images, and human-centered principles. I took a leap of faith and jumped into a UX/UI bootcamp program where I fell deeply in love with the practices and principles of design. 2020 was the best catalyst towards searching for self-fulfillment in all areas of my life. After determining that I wanted to be closer to my family and begin my career as a designer, I made the move to Austin, TX.

What are your responsibilities at (un)Common Logic?

As a Senior Conversion Rate Optimization Analyst with a focus on UX/UI, my responsibilities include taking a deep look at websites and finding areas of opportunity for optimization through testing, applying design principles, and analyzing the data.

What's your favorite thing about working at (un)Common Logic?

The ability to jump over to any of the leaders and ask them their opinion on something. It’s such a special perk of working at a smaller company where everyone knows each other and is genuinely happy to share their wisdom.

What's the most challenging aspect of your job?

Feeling like there’s always more that I can do. As a designer, it’s difficult to reach a stopping point and know when to wrap up a project. I remind myself that practicing when to start a project and when to end it only strengthens me as an analyst and designer.

What makes Austin special?

Austin is the perfect mix of tech opportunities, rich history of Mexican-American culture, and delicious food at every corner.

Anything big happening this year outside of work?

I’m planning on glamping around the state and exploring the great outdoors!

What makes you (un)Common?

I’ve climbed the Great Wall of China!