SEO: 6x Increase in Conversions & 232% Increase in Traffic
Advanced internal linking and schema strategy drove SEO gains for a B2B Education SaaS client.
LINQ is a SaaS company providing efficiencies and insights to K-12 leaders and central office teams. The first 8 months of our engagement were solely focused on migrating acquired domains rather than building organic performance. Though the migrations fixed technical issues, content and backlinking had been neglected and presented a steep hill to climb.
(un)Common Logic’s SEO team provided extensive content recommendations, internal and tiered internal linking recommendations, and advanced schema to build topical authority and improve the flow of authority around the site.
After eight months focused solely on technical SEO and domain migrations for LINQ, our SEO team shifted gears to rebuild organic momentum. With content and backlinking previously deprioritized, the team faced an uphill climb. Through a strategic blend of content recommendations, advanced schema markup, and tiered internal linking, we established topical authority and improved the flow of relevance and authority across the site.
These efforts paid off:
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Organic traffic increased by 232% (H2 vs. H1)
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Conversions grew 6X, with a 569% YoY increase
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Impressions rose by 890K and clicks by 39K
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Targeted improvements to commercial-intent pages doubled the conversion rate (Q4 2023 vs. Q4 2022)
The result: stronger visibility, higher-quality traffic, and measurable gains in lead generation for LINQ’s core audiences.
Looking to scale qualified traffic and conversions through smarter SEO? Contact us to see how we help B2B SaaS companies unlock long-term organic growth.