(un)Common Logic's team of PPC experts helped Seemplicity maintain post-press momentum and improve lead quality—boosting total leads by 16% while reducing CPL by 26% on a leaner budget.

As a recognized Gartner Cool Vendor in 2023, sustaining lead volume while improving lead quality became a critical priority for Seemplicity heading into 2024. Operating on a slightly reduced budget, the challenge was not just maintaining momentum but also ensuring leads could more effectively convert into clients.​

Midway through Q2 2024, the client experienced a transition in points of contact, further complicating the landscape. Additionally, switching agencies to (un)Common Logic in Q2 2024 required seamless onboarding and immediate performance improvements to address their goals.​

(un)Common Logic refined audience targeting by focusing on job titles with strong conversion history, job skills, and member groups like “Threat and Vulnerability Management.” We optimized the client’s ABM strategy by removing companies that didn’t meet ICP criteria and tested competitor audiences to uncover new opportunities.​
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Ad creative testing, including single-image vs. document ads, revealed document ads as the clear winner in lead volume and CPL. By consistently refining audiences and campaigns, we improved lead quality and sustained results on a lean budget.​