Spark Energy, a prominent utilities company, experienced a 164% surge in conversions thanks to the innovative strategies implemented by (un)Common Logic's SEO team.

Spark Energy faced challenges in driving visibility and conversions from organic search results. With competing SERP positions for the same brand name held by an unrelated energy supplement, Spark Energy needed to establish its presence, improve user experience, and increase conversion rates from organic listings.

(un)Common Logic implemented a comprehensive SEO strategy to address Spark Energy’s challenges. Priority pages on Spark’s website were optimized with structured data code to improve SERP visibility and relevance. Content was strategically reviewed and optimized for high-impact keyword targeting, driving more relevant traffic to the site. To improve both user experience (UX) and crawler accessibility, the site architecture was redesigned. These enhancements streamlined navigation, improved page load speeds, and created a more intuitive experience for users. Additionally, the content strategy was tailored to address gaps in branded and non-branded keywords, ensuring Spark Energy’s listings stood out to both users and search engines.