PPC Social: Increased Leads 29X Month over Month Through Social Lead Gen Testing
Using a highly segmented audience structure and lead generation campaigns led to 29X leads month-over-month for this B2B ecommerce software company.
Ordoro had no historical marketing activities and was entering a highly competitive industry from scratch. The primary challenge was identifying viable marketing channels to generate high-quality leads and determining the most effective tactics within those channels. Could our SaaS B2B marketing services help this ecommerce software provider in a highly competitive market using paid social to generate B2B leads?
- Multi-channel testing in search, display and social
- Lead generation campaign types used for social
- Highly segmented audience structure
- Targeted high reach and high intent users
Our client saw a 29X increase in leads month over month, which significantly boosted their potential customer base. The cost per lead decreased by 95%, making their marketing efforts more cost-effective. Furthermore, by using back-end sales data to evaluate channel performance, Ordoro experienced a 200% increase in marketing qualified leads (MQLs). These results were crucial in helping Ordoro scale efficiently and solidify its position in the competitive ecommerce software industry.
Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.