PPC: Increased Leads 22x Over One Year for Wholesale Auto Dealer Platform
Custom user messaging & audience-specific targeting combined with continuous data-driven expansion led to 22X more leads for this B2B client.
ACV Auctions, a wholesale auto dealer platform, was struggling to efficiently scale investment to drive low-cost registrations across multiple paid media channels in a highly competitive market with limited insight into trends.
To drive sustainable growth and improve performance metrics, (un)Common Logic developed a full-funnel strategy centered on custom user messaging, audience-specific targeting, and competitive conquesting. By continuously expanding reach through data-driven research and testing, the team was able to refine tactics, optimize budget allocation, and unlock deeper insights into audience behavior and market trends—fueling long-term efficiency and measurable results.
ACV Auctions saw a 22x increase in lead volume within the first year of implementing our (un)Common PPC strategies. The cost per lead decreased by 69%, and the click-through rate improved by 55% as traffic scaled 13x. Additionally, brand awareness efforts contributed to a 425% increase in paid traffic, showcasing the effectiveness of their new approach in driving growth and achieving their business goals.
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