PPC Social: Increased Facebook Engagement 152% While Improving Efficiency
Expanding their account to drive informational content combined with iterative audience testing resulted in increased engagement and leads for volunteers for this nonprofit.
This nonprofit wanted to increase awareness and engagement and recruit more volunteers – and do all of it inexpensively. Could paid social help achieve their goals?
To help CASA reach and educate a broader audience, (un)Common Logic expanded the paid social strategy to include more high-funnel, informational content—capturing interest earlier in the journey at significantly lower cost-per-clicks (CPCs). The team conducted iterative audience testing across targeted interest groups to refine messaging and improve relevance. By continuously evaluating Facebook performance against CRM data, we identified and prioritized high-value segments, ensuring the campaign not only extended reach but also supported long-term engagement and mission-driven outcomes.
While working with (un)Common Logic’s PPC team, CASA experienced a 152% lift in Facebook results, a 48% decrease in CPA, and a 30% increase in ad spend efficiency. These metrics translated into enhanced ability to reach and engage their target audience, leading to more qualified leads and better support for their mission. CASA’s experience demonstrates the powerful impact of expertly managed PPC strategies on achieving non-profit goals.
Read more about our social paid media approach and experience or contact us to talk about your company’s digital marketing needs.