SEO: Grew Organic Revenue 171% & Non-Branded Clicks by 41%

The (un)Common Logic SEO team fueled remarkable post-holiday growth, propelling this e-commerce client to see exponential increase in both organic revenue and non-branded clicks.

20% Increase in YoY organic sessions
171% Increase in YoY growth in organic revenue
10% Increase in growth in brand keyword position
Challenge

Fischer & Wieser, with limited digital marketing experience and an outdated website, needed to grow their online revenue while completing a smooth migration to a newly-redesigned site. Ensuring the value from the previous site was not lost during the migration was a critical concern.

Our Approach

(un)Common Logic’s SEO team performed detailed redirect mapping and technical audits to retain the existing site’s value during the migration. They provided strategic recommendations on site-wide optimizations, including improvements to main-page content, structured data, site navigation, and URL structure. These comprehensive SEO strategies were aimed at enhancing the overall online presence and driving organic traffic to the new site.

Results

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