PPC: Revised Account Structure Leads to 25% Lead Growth at 21% Lower Cost-Per-Lead
Implementing (un)Common Logic's best practices for account restructuring resulted in a significant uptick in lead generation for Spark Energy.
25%
increase in enrollments
21%
decrease in cost-per-enrollment
13%
decrease in cost-per-click
Challenge
- Account structure focused on narrowly targeted offerings and geographic locations and did not support revised broader business needs
- Fraudulent customer transactions required additional oversight
Our Approach
- Restructure account to best practices with campaign segmented for location targeting and ongoing management
- Expansion plans developed to ensure ongoing growth
- Additional qualifiers added to lead submissions to filter out fraud
Results
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