PPC: Improved ROAS 95% with Rigorous Testing for eCommerce Client
(un)Common Logic helped this eCommerce client, Clearly, boost Google Ads revenue by 132% and improve ROAS by 95% through targeted testing and smart scaling.
Clearly.ca, a provider of online eyewear products, faced hurdles in digital marketing. Despite prior attempts at Paid Search they were challenged by profitable growth, lack of high-performing content strategy, and increasing competition in an offer-centric market.
(un)Common Logic implemented a return-based account management strategy. We conducted extensive creative, custom audience, and landing page testing while continuously optimizing campaigns. Keyword bidding strategy, driven by data-driven profit analysis yielded significant growth in ROAS while maintaining topline revenue.
Through a structured testing approach across targeting, messaging, and keyword bids, (un)Common Logic helped Clearly significantly boost paid search performance. Orders increased by 160%, driven by continuous optimizations and high-impact experiments. Strategic keyword adjustments, refined audience targeting, and creative testing contributed to a 132% increase in Google Ads revenue. As performance scaled, the team maintained efficiency—ultimately delivering a 95% improvement in (ROAS) while increasing investment in high-performing segments.
Looking to grow revenue without wasting ad spend? Contact us to see how we help eCommerce brands scale smarter with data-driven paid search strategies.