PPC: 758% Increase in Profit
(un)Common Logic helped this eCommerce brand increase profit by 758% quarter-over-quarter by refocusing spend on high-performing segments—without sacrificing order volume or revenue.
Since 2013, Filterbuy has been committed to delivering clean indoor air. Despite their dedication, they faced a plateau in profitability. When they partnered with(un)Common Logic, the mission was clear: boost efficiency and profitability without sacrificing revenue or orders. The result? A remarkable 758% increase in profitability, quarter over quarter.
(un)Common Logic’s team zeroed in on optimizing performance by conducting a deep dive into paid social and search campaigns. We identified overspending in unprofitable segments and an overreliance on automation. By strategically reallocating budgets to proven acquisition channels across Google, Microsoft, and Meta, we not only eliminated waste but also maximized returns. Our team also refined the synergy between keywords, ads, and landing pages to amplify relevance and conversion rates.
By analyzing business-level data and eliminating campaigns, channels, and keywords that didn’t contribute to true customer acquisition, (un)Common Logic improved ROAS to 176% and drove a 758% increase in profit quarter-over-quarter. During the account transition, detailed analytics uncovered inflated attribution that had previously misled ad platforms’ targeting and bidding strategies. By correcting these errors and reallocating budget to profitable traffic sources—even with a 40% decrease in overall spend—order volume and revenue held steady. Conversion rates improved from 6.2% to 8.9% through strategic alignment of keywords, ad copy, and landing pages, reducing friction and driving more efficient growth.
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