CRO: Increased Form Submissions 200%
(un)Common Logic partnered with All Covered, a leading managed services provider, to boost form submissions and drive higher-quality leads using CRO.
All Covered is a relatively new website that operates under the umbrella of a globally recognized brand, Konica Minolta. The challenge lies in establishing All Covered as a distinct online entity, separate from its parent company, while also building domain authority, improving brand awareness, and increasing site visibility in a competitive industry.
To establish trust for a new website and brand, our strategy focused on leveraging social proof, optimizing lead forms, and refining user insights to drive conversions. We showcased accolades, industry awards, and client testimonials to build credibility while testing form structures and CTAs to improve submission rates without compromising lead quality. User surveys uncovered key intent drivers, aligning messaging with prospect needs, while a structured feedback loop with the sales team ensured continuous refinement of targeting and nurture strategies. This approach strengthened engagement, improved lead quality, and created a more efficient conversion funnel.
(un)Common Logic increased All Covered’s form submissions by 200% quarter-over-quarter and boosted the submission rate by 54% through a combination of strategic UX and CRO enhancements. User surveys on key information and post-submission pages revealed intent and motivation, enabling UCL to align copy and content across the site. Trust-building elements—like client testimonials, accolades, and industry recognition—were added at critical form touchpoints to reduce friction for a newer brand. Multi-step form testing and social proof enhancements not only improved conversion rates but also fueled faster lead scoring and qualification, resulting in stronger close rates for the sales team.
Ready to turn more visitors into high-quality leads? Let’s talk about how we can optimize your site for stronger conversions and smarter growth.