SEO: Increased Leads 120%

All Covered, a managed service provider, saw quarter over quarter visibility and conversion improvements with the help of (un)Common Logic's SEO team.

50% Increase in Organic Traffic
120% Increase in leads
101% Increase in Ranked Keywords
Challenge

All Covered is a relatively new website that operates under the umbrella of aglobally recognized brand, Konica Minolta. The challenge lies in establishingAll Covered as a distinct online entity, separate from its parent company, whilealso building domain authority, improving brand awareness, and increasingsite visibility in a competitive industry.

Our Approach

To position All Covered as a standalone authority, our strategy focuses on building a strong technical foundation, ensuring optimal site structure, crawlability, and indexability. We implement targeted content development optimized for relevant industry keywords while strategically differentiating AllCovered from Konica Minolta. This approach enhances brand awareness, improves site visibility, and establishes All Covered as an independent, trusted entity in the industry.

Results

(un)Common Logic strengthened All Covered’s organic presence and lead growth by optimizing site structure, refining content, and implementing a targeted keyword strategy that expanded visibility across high-intent, industry-relevant search terms. These efforts improved rankings, increased organic traffic from qualified users, and enhanced the site’s technical foundation—ultimately driving a higher volume of quality leads and reinforcing the sales pipeline.

Curious how SEO could drive smarter growth for your brand? Let’s chat about where it fits and how to make it work harder for your business.

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