Our SEO experts helped this automotive client, ACV Auctions, increase growth in visibility through (un)common SEO strategies.

ACV Auctions is an online car auction site for dealers. They heavily relied on brand recognition for organic search traffic growth which limited their ability to attract new audiences who may not be familiar with the brand. AVC was ranking behind competitors for high-converting queries, particularly within the “dealer auction” niche, resulting in missed opportunities to capture high-intent traffic and drive conversions. Additionally, there was a notable gap in bringing in target audience traffic. ​

(un)Common Logic employed a tailored approach, optimizing landing pages for non-brand terms and addressing disparities in dealer-specific keyword rankings to cater to distinct audience needs. Audience-focused blog content expansion reinforced keyword relevance, while technical clean-up initiatives enhanced site-wide visibility. ​