CRO: Boosted CVR 240%
CyCognito, a computer and network security company, saw a 240% increase in CVR with help from (un)Common Logic's CRO team.
CyCognito, a SaaS company specializing in external cyber risk management, faced significant challenges with its primary product page. Despite the high value of their comprehensive risk management solution, the company was experiencing lower-than-expected conversion rates, form submissions, and a high bounce rate. These issues were hindering their ability to effectively capture and convert potential leads into customers. Recognizing the need for a more streamlined and user-friendly experience, CyCognito sought a solution to identify and address the friction points in its user journey.
To tackle these challenges, CyCognito partnered with (un)Common Logic. The process began with an in-depth analysis of user behavior through A/B testing on various elements of the product page, including navigation, call-to-actions (CTAs), and the form page. The data revealed significant friction points that were disrupting the user journey. Based on these insights, (un)Common Logic recommended a comprehensive redesign of the page, adhering to UX best practices to ensure a seamless and engaging experience for users. This strategic approach was implemented to guide users more effectively through the conversion funnels.
Working with (un)Common Logic’s CRO team, CyCognito saw a 240% increase in conversion rates on their demo form, a 517% surge in form submissions, and a 9% decrease in bounce rates. These metrics underscore the effectiveness of the targeted changes and the importance of a user-centric design. The successful optimization not only improved engagement but also significantly boosted CyCognito’s ability to capture and convert leads, ultimately enhancing their business growth and market presence.
Interested in learning more? Check out our conversion rate optimization services to see how we can help you achieve your business goals!