What is your background?
I spent most of my career (12 years to be exact) at the Austin nonprofit CASA of Travis County, where I worked my way up from Events & Communications Manager to Director of Communications and grew the communications department from barely existing to a team of three. During my time there, CASA doubled in active volunteers and children served and tripled in budget and staff size while achieving numerous accolades for the quality of our work in the child welfare system. Numerous CASA programs across the country modeled their marketing efforts on our work. I proudly served on both Texas and National CASA marketing committees and presented on digital marketing, content marketing, and crisis communications at state and national conferences.
And CASA is where I met (un)Common Logic! At just the moment we needed digital marketing expertise for a major campaign launch, (un)Common Logic signed on to become the most insightful and generous pro bono team I ever worked with. When I began looking for my next career steps and new challenges after over a decade in nonprofit work, I could not pass up the opportunity to join the team at (un)Common Logic!
What are your responsibilities at (un)Common Logic?
As an account manager I work directly with clients, building and executing strategic digital marketing plans customized to meet their unique business models and goals. I also have the privilege of managing some of the talented analysts of (un)Common Logic, supporting their high-quality client work along with their personal development.
What’s your favorite thing about working at (un)Common Logic?
Without a doubt, it’s the intelligent, high-achieving people I get to work with every day - coworkers and clients.
What’s the most challenging aspect of your job?
Learning and growing never stops at (un)Common Logic, nor should it in the constantly-evolving world of digital marketing. While it’s challenging to accept that I can never know everything, it’s exhilarating to realize that every day in this job will push me to grow in my knowledge and skills.
Anything big happening this year outside of work?
Hopefully, lots more travel once our world is a bit safer! Traveling - mostly for the purpose of enjoying food and wine - is one of my top priorities in life and I can’t wait to get back to it.
What makes you (un)Common?
I consider myself a “collector of dance.” I’ve studied ballet, tap, jazz, modern, Broadway, Argentine tango (in Argentina), pole dance, salsa, country-western, swing, and more. I have won awards for pole dance choreography and performance, and I currently teach pole dance at soFly Social in East Austin. I serve on the board for the arts nonprofit Forklift Danceworks, and am a supporter of and regular student at the dance and culture nonprofit Esquina Tango Austin!