SEO: Increased Revenue 83% YoY
(un)Common Logic's SEO team helped this precious metals client grow organic revenue and search visibility by targeting high-intent keywords and building authority through strategic content and backlinking.
This precious metals client’s organic marketing objective is to drive traffic that will purchase their precious metals investment products. We help them grow organic revenue and increase visibility for commercially intent keywords in their industry.
Our strategy in Q3 focused on refreshing and generating content around high commercially intent keywords combined with backlinking campaigns from lattice articles to increase authority for priority pages and keywords.
By improving organic rankings for highly competitive, conversion-focused keywords, (un)Common Logic drove more qualified traffic to the client’s site—traffic that was previously only captured through paid search. Strategic content refreshes, targeted keyword selection, and authority-building via lattice backlinking helped increase visibility among the brand’s ideal audience. These efforts led to an 83% year-over-year revenue increase and a 17% quarter-over-quarter lift, demonstrating the impact of SEO on both awareness and bottom-line performance.