SEO: Drove a 58% Increase in Website Visits for a Local Retailer
Implementing a local SEO strategy helped this retailer increase their organic traffic and business despite nationwide competitors with higher visibility.
Despite being founded in 1929 and operating 39 tire sales and auto service locations, Jack Williams Tire faced significant challenges in increasing its local search visibility. The market was highly competitive, with large nationwide retailers overshadowing smaller, yet reputable, local businesses. Jack Williams Tire struggled with low local search visibility and minimal organic traffic growth, which hindered their ability to attract new customers and retain existing ones.
(un)Common Logic provided local SEO services including local page optimizations, an SEO-driven content strategy for Google Business Profile pages, and regular posts and updates to boost visibility and customer engagement. These efforts were focused on improving rankings and search visibility in local search results. The team worked diligently to optimize each location’s web presence, ensuring consistent use of relevant keywords and high-quality content across all online platforms.
By implementing a comprehensive local SEO strategy—including local page optimizations, targeted content, and regular Google Business Profile updates—(un)Common Logic helped drive a 58% increase in website traffic. Local page impressions grew from 1.6M to 2.4M, a 45% quarter-over-quarter increase, signaling stronger visibility in local search. In addition, consistent Google Business Profile optimizations and posts led to a 7% increase in calls to individual locations, boosting direct engagement and customer action at the store level.
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