PPC: $1.2 Million Increase in Paid Shopping Revenue
Seat Covers Unlimited, an aftermarket automotive e-commerce company, saw a $1.2 Million increase in paid shopping revenue with help from (un)Common Logic's PPC team.
Seat Covers Unlimited, specializing in custom-fit seat covers for all vehicle makes and models, faced the challenge of increasing orders and revenue while maintaining a high return on ad spend (ROAS) of 300% or more. With an aim to grow their e-commerce presence and revenue, they needed a robust strategy that would not only boost their sales but also ensure sustainable profitability.
The approach focused on expanding Seat Covers Unlimited’s product feed and optimizing paid shopping campaigns to capture a broader customer base. The collaboration aimed at maintaining over 300% ROAS while significantly increasing both orders and revenue. By utilizing data-driven insights and strategic ad placements, (un)Common Logic helped Seat Covers Unlimited to achieve and surpass their ambitious targets.
Seat Covers Unlimited experienced a $1.2 million increase in paid shopping revenue year-over-year, a 356% increase in orders, and a 295% increase in overall revenue. Impressively, they maintained over 300% ROAS for seven consecutive quarters. The revenue in Q3 alone saw a 295% increase year-over-year. These achievements have not only strengthened Seat Covers Unlimited’s market position but also paved the way for continued success as they expand their digital marketing initiatives.
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