Answer Engine Optimization (AEO) B2B Case Study: Improved AI visibility 10x by Fixing Website Foundation
(un)Common Logic helped this b2b client, Trust Arc, increase their visibility in Google AI Overviews by 10x by fixing their technical website foundation.
Challenge
Trust Arc wanted to scale their AI visibility. Their website had cannibalization, strategy misalignment, missing schema, and only had branded organic rankings.
Our Approach
(un)Common Logic focused on fixing keyword cannibalization, building topical authority, and fixing their online identity.
Results
AEO visibility improved by 10x:
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