(un)Common Logic helped a client in the precious metals industry, increase their visibility in Google AI Overviews by 300% by restructuring their internal links, built topical authority, leveraged schema, and engaged in online identity optimizations.

A precious metals dealer wanted to scale their AI visibility to drive net new visitors, however, they had significant cannibalization issues and wasn’t leveraging topical authority fully to drive Google AI Overviews visibility. 

(un)Common Logic focused on finalizing topical authority work, restructured the internal linking strategy, prioritized pages that drive leads to the business, and leveraged schema to communicate with crawlers effectively.